BEST BLOGGER

The 20 Most Influential Personal Style Bloggers: 2016 Edition

1. Chiara Ferragni, The Blonde Salad

For the second year in a row, the 28-year-old, Los Angeles-based Italian has secured the top spot on our list, with more than 5.6 million Instagram followers, 1.2 million Facebook subscribers, a website that's enormously popular in both the U.S. and in her native country, and the ability to move a lot of product. These days, she makes the bulk of her money through her growing shoe line, Chiara Ferragni Collection, which is sold at 300 retailers around the world and brought in $10 million last year. In 2016, she's set to open her own store in Milan and launch an e-store at theblondesalad.com. Ferragni was also recently named a global ambassador of Pantene and is the face of Amazon Fashion in Europe. She has appeared on more than 25 international magazine covers, including Vogue España, to date.

2. Aimee Song, Song of Style

Aimee Song, the 29-year-old L.A.-based interior designer with an approachable, California casual sense of style, was one of the first bloggers to rise to celebrity — and she's stayed on top, with 3.4 million Instagram followers, solid website traffic, a popular Pinterest page and a strong YouTube presence. She also has small apparel and jewelry lines.

3. Kristina Bazan, Kayture

Jaws dropped when this 22-year-old Swiss model/blogger was named a brand ambassador for L'Oreal Paris in October, a deal allegedly worth seven figures. With more than 2 million subscribers, Kristina Bazan boasts the highest Facebook following of any blogger on this list, and has more than 2.3 million Instagram followers to boot. She's also beloved by high-end brands like Dior, Balmain, Louis Vuitton and Valentino.

4. Julia Engel, Gal Meets Glam

San Francisco's Julia Engel, 23, launched her blog in 2011 as a junior in college and turned it into a full-time business in late 2013. Her Lauren Conrad-esque looks and pretty, feminine style have garnered her a large audience across Pinterest, Instagram and especially her own website.

 

5. Wendy Nguyen, Wendy's Lookbook

With more than half a million Twitter followers, a sizable Pinterest fanbase and the most popular YouTube channel of any blogger on this list (she has nearly 650,000 subscribers and her "25 Ways to Tie a Scarf" video has been viewed more than 35 million times), L.A.-based Wendy Nguyen is a force to be reckoned with. While others have expanded their blogs into new verticals, like travel or interior design, Nguyen has stayed faithful to the classic format: posting outfit photos several times per week.